The Humble Co.

Our story - Started in Sweden

Established in 2013, The Humble Co. is growing throughout the world. The products are available today in thousands of stores and dental clinics. Based in Sweden, The Humble Co. is leading a small revolution in personal care products – from design and manufacture to humility.

Our humble vision

When we are lucky enough to be born in an affluent part of the world it should be our duty to take care of the less fortunate. Many children will never own any oral care products and we’re depleting natural resources and filling up the oceans with used products.

Can we change our ways of production and consumption? Can we help provide oral care products to those that need it most? The answer is yes!

As a dentist, The Humble Co. was founded to create products that are good for you and kind to our planet. Every Humble purchase goes towards funding projects for the benefit of children in need

Join the movement. Make the switch. Go Humble.

Noel Abdayem – Founder & CEO

Established in 2013

The Humble Co. is growing throughout the world. The products are available today at thousands of stores and dental clinics. Based in Sweden, The Humble Co. is leading a small revolution in oral care products – from design and manufacture to humbleness.

Developed by dentists

All our products have been conceived, designed and manufactured under the guidance and supervision of dentists. As dentists, we believe that first and foremost, our products must have an evidence-­based benefit and must perform effectively. We have therefore put significant time into testing and refining all our products to meet this priority.

Scandinavian design

Around the world, Scandinavian design is admired for its simplicity and efficiency. This has extended into efficient and environmentally conscious manufacturing, distribution and aftercare. The Humble Co. is proud of its Swedish origins and influence on the design and development of our products.

What we stand for

All The Humble Co. products are characterized by a set of humble values. It is the combination of these characteristics that is unique and sets The Humble Co. products apart from the rest.

The Humble Co. Product Values (the Humble Ps):

Health/ Wellness products that enhance quality of life by improving lifestyle choices and habits. (Prevention)

Premium products with a production process and final result that provide the consumer with the sense of owning a superior quality product. (Premium)

Evidence-based innovations that are and endorsed by professionals to provide consumers with the confidence to make the switch. (Professional)

Eco-friendly manufacturing, packaging and disposal of the product for the lowest possible environmental footprint. (Planet)

Socially responsible distribution of products to help those most in need – administered by Humble Smile Foundation. (People)

Story telling in plain and simple language as the basis for communication with the consumers for easy and meaningful identification with the brand. (Plain)

Profitability as the mechanism for driving growth and impact, while keeping products competitive and comfortable in the average consumer cart. (Profit)

The Plastic Problem

3.6 Billion plastic toothbrushes

We are a bulldog in the fight against the plastic toothbrushes. We choose to call it a fight since the world consumes more than 3.6 billion plastic toothbrushes every year – most of which end up in landfills and oceans! With a beautiful and simple design, Humble Brush is a serious alternative to regular plastic toothbrushes. No disadvantages! Why would you ever want to buy a plastic toothbrush again? Stop plastics. Be Humble.

Ocean crime

As we seek to enjoy the beautiful oceans and beaches of the world in which we live, it is a crime to see the amount of plastic waste that litters and poisons our environment. Help reduce this – go Humble today!

From Sweden with love

In Sweden we have learnt to love our planet.
We embrace nature, look for sustainable energy,
work to minimize waste and take every opportunity
to create new ways to protect our beautiful world.

Scandinavian Design

Around the world, Scandinavian design is admired for its simplicity and efficiency. This has extended into efficient and environmentally conscious manufacturing, distribution and aftercare. The Humble Co. is proud of its Swedish origins and influence.